![]() ![]() Smirnoff was able to get back on top with their winning marriage of marketing and innovation. From there the business would trade hands many times. Smirnoff was able to start production in Poland and France but had trouble reaching the popularity they had enjoyed in pre-revolution Russia. The Bolshevik Revolution forced Vladimir to flee Russia and eventually settle in Poland. That is until Russia enacted prohibition in 1914 which shuttered Smirnoff. By this time Pyotr’s son Vladimir Smirnov has taken the reigns of the company. The combination of high-quality vodka and the use of newspaper advertising allowed Smirnoff vodka to prosper. He used charcoal filtration in ways no one had before including putting the liquid through the filtration process five times. While vodka was around for years before him Pyotr was a trailblazer in the field of distilled vodka. Smirnoff vodka was first created in Moscow, Russia in 1864 by Pyotr Arsenievich Smirnov. Not only is it the largest vodka brand in the world but also a superior product having received a prestigious double gold medal at the 2009 & 2017 San Francisco World Spirits Competition. What is the largest vodka brand in the world? None other than Smirnoff vodka. Vodka is one of the six major types of distilled spirits joining brandy, gin, rum, tequila, and whiskey. ![]() Why are you taking your beverage recommendations from a mustachioed midwesterner anyway? Especially on the topic of vodka which is native to Russia, Poland, and Sweden. Vodka is extremely versatile alcohol that has been around for centuries. It’s certain that plenty of rich women on diets enjoy a vodka soda now and then but vodka should not be pigeonholed. Ron Swanson was a libertarian from Indiana that mostly stuck to Scotch Whisky. “Clear alcohols are for rich women on diets.” The fictional character Ron Swanson uttered this phrase on the hit NBC show Parks and Recreation. ![]()
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